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The Science of the Deal®: The DNA of Multifamily & Commercial Real Estate Investing

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commercial investing eBook

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CHAPTER 1

FROM SIDE HUSTLE TO THE MAIN SHOW

I had already decided. I stood looking out the window at the city, saying farewell. You know the scene; you’ve seen it in movies: the skyscrapers and brownstones, the neatly laid out grid of streets and green spaces. Maybe I loved it so much because it was so dierent from where I grew up in a town in India, yet so like Hyderabad, where I lived as a teenager. Or maybe what I loved most was the people from dozens of countries—places like Japan, China, Russia, Germany, France, England, the Dominican Republic, Spain, South Africa, Nigeria, Brazil, Nepal, Indonesia, and, yes, India—mingling on the streets, like the complex aroma of my mother’s biryani—garlic and chili, cardamom and cumin, cinnamon. ere were smells from all around the world, too: sauerkraut from the Jewish deli nearly overwhelming the peppery scent of kimchi from the Korean barbeque restaurant next door; the delicate aroma of Chinese happy family blending with herbes de Provence, and, of course, Indian curry with its pungent, slightly bitter smell of turmeric.

I had a successful career as a pharmaceutical scientist; that’s what drew me to New York, to study at St. John’s University. Success in a good job, living in a city I loved—so why was I moving to Texas? How did I become the founder and CEO of a successful US commercial real estate company?

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Shravan Parsi's eBook

The author, Shravan Parsi believes his book encourages readers to step outside the comfort zones of their careers, and pick up a potentially lucrative side hustle that could upstage their expectations.

This book will be a reader inspiration for the reader

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commercial investing eBook
Shravan Parsi

About Author

Building side hustles into big business

An entrepreneur and innovator, Shravan Parsi’s path to success has been unconventional. By education, Shravan is a Pharmaceutical Scientist, with a Master’s from St. John’s University. By trade, Shravan is a worker, guided by the words of his father, “You cannot waste time.” Always looking for the next big thing, Shravan Parsi has built a career out of perpetual motion in the direction of his goals. His boldness, intellectual curiosity, mindful use of time, ability to sell, and foresight are the pillars of Shravan’s success, and now he wants to teach you how you can apply these principles to your own life and career.

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True Testimony

steve-adler
STEVE ADLER MAYOR OF AUSTIN

"Since beginning his investment career in Texas, Shravan continues to pave the way for business innovation and growth here in the capital city. We all benefit from his ideas about business, development, and the potential of individuals to make an impact... in Austin and beyond."

david-osborn
DAVID OSBORN NEW YORK TIMES BEST-SELLING AUTHOR OF WEALTH CAN'T WAIT

"The Science of the Deal provides the reader with a powerful guide packed full of technical information, case studies, and stories that will empower the reader to understand what makes a good deal and when to walk away. ...The wisdom Shravan shares will benefit any entrepreneur."

pat-niekamp
PAT NIEKAMP FOUNDER, TEXAS CEO MAGAZINE

"Here is a step-by-step insider’s look into multifamily housing investing. Using Shravan’s five characteristics of success, the reader has a path to follow."

sondra-wenger
SONDRA WENGER MANAGING DIRECTOR OF A PRIVATE EQUITY, REAL ESTATE, AND INFRASTRUCTURE FIRM

"A scientific, yet self-reflective, guide that lays out the basics for commercial real estate investing. Shravan takes readers on an entrepreneur’s journey that shows how to become a successful real estate investor. His story is a great read that reminds us that even real estate can be broken down to a science."

michael
MICHAEL SONNENFELDT FOUNDER, TIGER 21

"If there is one book I would have a real estate entrepreneur read before starting a multifamily investment firm, this would be it. Frankly, this book provides anyone investing in multifamily housing the roadmap for determining which manager to invest with."

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